The heart of our innovative retail concept is a sophisticated merchandising system that will put you on the road to success and keep you there. Our computerized point of sale system helps franchise owners track sales, spot trends and fine-tune their inventory mix on a continuing basis. Because each individual store is carefully stocked with the marketplace in mind, each is able to meet the needs of a broad spectrum of customers, ranging from avid sports fans to casual gift shoppers to serious collectors.

Because teamwork is important at Field of Dreams®, you can always count on us for continuing support. As a franchise owner, you’ll receive training and guidance from a team of professionals with years of experience in collecting and selling sports memorabilia.

The services we offer include:

Unlike traditional card and collectible shops, Field of Dreams® stores are in malls for high visibility and high traffic, and each is planned for maximum retail impact in a minimum space. Store décor is upscale and inviting, with eye-catching window displays professionally designed to capture the interest of shoppers passing by. And, the Field of Dreams® name over the door enjoys instant recognition that gives our franchise a powerful marketing advantage, because it conjures up warm imagery that’s almost as memorable as the memorabilia we sell.